Sunday, 24 November 2013

New Video: Kanye West

I actually quite liked the divisive Yeezus, but I can't shake the niggling thought that it may just be an elaborate troll on Mr. West's part. Seemingly out to confirm my suspicions, Yeezy released the video for the album closer "Bound 2", and I absolutely love it. How could a guy with millions and millions of industry dollars behind him put out something so damn tacky, featuring sweeping scenery (complete with prancing horses), a still motorbike/greenscreen combo, and, above all, a topless Kim Kardashian? Sorry guys, but Yeezus has had you all on. I imagine he's laughing his arse off right now at all the hatred and bile in the comments section. He knew he would cause a frenzy with this shit. Career suicide? Nah. The "Bound 2" video is simply verification that Kanye West is one of the most self-aware artists in mainstream music, who knows full well the power of his brand and how it can create schisms amongst the public, as well as completely disregarding (nay, mocking) what it means to be a superstar in the musical era of vapid consumerism.

P.S. The song itself is decent, and something of a throwback to College Dropout-era Yeezy in sound.

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